Woodford Esquire neck tags

Working in conjunction with Woodford Reserve and Esquire magazine, Creation have just completed the design and production of a bespoke neck tag which can be found on bottles of Woodford Reserve in selected multiples. The neck tags are promoting a reduced offer for a 12 month subscription to Esquire magazine, available to purchasers of Woodford Reserve. The team at Creation faced a number of challenges in the design and production such as balancing the branding of the two companies and ensuring that the final product was suited to the retail process. Both Woodford Reserve and Esquire were delighted with the end result and Woodford Reserve's Brand manager commented that,

"It was imperative that we produced an eye-catching design to ensure that the promotion stood out amongst our competitors who are also marketing their products around Christmas. Early indications are suggesting we will smash our targets and increase our market share. The promotion is working so well we have already re-ordered more neck tags to capitalise on the success of this promotion"

Aug 16, 2009